We elevate brands

We have created and co-created marketing campaigns, destination and brand strategies for over 100 companies. We are a European consultancy firm that has elevated 100+ brands. Toleranca marketing has crafted and co-created countless destination campaigns, tourism strategies, and event designs.  We offer consultancy services based on a trove of experiences and know-how, described in detail in our book Power to the Meetings.

 

BRAND DEVELOPMENT

We have created 51 unique branding projects within the events industry. Each project has become a recognisable trademark, some outgrowing their framework and our agency. Our past references include Conventa, the umbrella brand, under which we developed a slew of offspring projects, SPA-CE, the only spa & wellness workshop in the industry, Planet Positive Event, the world’s first sustainability rating for events and many more.

STRATEGIC CAMPAIGNS FOR DESTINATIONS 

We specialise in helping destinations gain prominence and become world-renowned event hubs. Our portfolio includes 24 strategies for national and city organisations, including the Slovenian Convention Bureau, the Montenegro Convention Bureau, Bled’s meetings industry and the Carinthia Convention Bureau. 

MARKETING STRATEGIES 

Through our media outlet, Kongres Magazine, we have promoted and highlighted clients, destinations, and special venues across the region. We use a variety of tools to reach the right audiences and keep them captivated. 

FEASIBILITY STUDIES

Hotels, conference centres, and venues have approached us to discuss the feasibility of developing their MICE products. We helped them fulfil their potential and achieve their goals. 

MARKET RESEARCH AND INDUSTRY ANALYSIS

We have always been curious about novel trends and aimed to keep our finger on the pulse of the times. That is why we executed numerous market studies to understand the “zeitgeist” of the events industry. Among our most renowned studies is the Kongres Barometer research, and our Hidden Congress Guest analysis of hotels across New Europe. 

SALES PROMOTION

Our platforms have unmatched reach in the events industry. We have partnered with the Ljubljana Convention Bureau, Tallinn Convention Bureau, Prague Convention Bureau, Bratislava Convention Bureau, Amadria Hotel Group and many other brands to boost their prominence and make a marketing (r)evolution of their offerings. 

Our recent consultancy projects

A benchmark of Kärntner Messen Klagenfurt
/ PAST CONSULTANCY PROJECTS

Taste Bela krajina
/ PAST CONSULTANCY PROJECTS

Pre-feasibility study for Nova Gorica’s congress centre
/ PAST CONSULTANCY PROJECTS

Montenegro CVB’s development strategy 2021 – 2026
/ PAST CONSULTANCY PROJECTS

Incentive Restart
/ PAST CONSULTANCY PROJECTS

Elevate your brand

If you’re on the lookout for a consultancy agency that can elevate your brand and help you gain a foothold in the international market, look no further. We’re here to make your brand shine.
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PAST CONSULTANCY PROJECTS

A benchmark of Kärntner Messen Klagenfurt

View Project
PAST CONSULTANCY PROJECTS

Taste Bela krajina

View Project
PAST CONSULTANCY PROJECTS

Pre-feasibility study for Nova Gorica’s congress centre

View Project
PAST CONSULTANCY PROJECTS

Montenegro CVB’s development strategy 2021 – 2026

View Project
PAST CONSULTANCY PROJECTS

Incentive Restart

View Project