We have created and co-created marketing campaigns, destination and brand strategies for over 100 companies.

We are a European consultancy firm that has elevated 100+ brands. Toleranca marketing has crafted and co-created countless destination campaigns, tourism strategies, and event designs. 

We offer consultancy services based on a trove of experiences and know-how, described in detail in our book Power to the Meetings (link na povezavo do knjige). 

BRAND DEVELOPMENT (51 branding projects)

We have created 51 unique branding projects within the events industry. Each project has become a recognisable trademark, some outgrowing their framework and our agency. Our past references include Conventa, the umbrella brand, under which we developed a slew of offspring projects, SPA-CE, the only spa & wellness workshop in the industry, Planet Positive Event, the world’s first sustainability rating for events and many more. 

Reference: Conventa, SPA-CE, Natour, Crossover

STRATEGIC CAMPAIGNS FOR DESTINATIONS (24 past projects)

We specialise in helping destinations gain prominence and become world-renowned event hubs. Our portfolio includes 24 strategies for national and city organisations, including the Slovenian Convention Bureau, the Montenegro Convention Bureau, Bled’s meetings industry and the Carinthia Convention Bureau. 

Reference: Strategy for the Development of Slovenia’s Meetings Industry 2025–2030, Strategic Guidelines for the Meetings Industry in Ljubljana, Slovenia 2022–2027, Strategic Development and Action Plan for the Montenegro Convention Bureau 2020–2025

MARKETING STRATEGIES (35 marketing plans) 

Through our media outlet, Kongres Magazine, we have promoted and highlighted clients, destinations, and special venues across the region. We use a variety of tools to reach the right audiences and keep them captivated. 

Reference: Marketing Plan for a leading CEE and SEE Event Agency (2025), Marketing Plan for a leading regional PCO agency (2023), Marketing Action Plan for the Šibenik Meetings Destination (2017)

FEASIBILITY STUDIES (19 feasibility studies)

Hotels, conference centres, and venues have approached us to discuss the feasibility of developing their MICE products. We helped them fulfil their potential and achieve their goals. 

Reference: Feasibility Study for Incentive Travel Products in Slovenia (2023), Feasibility Study for a New Regional PCO Agency INK Conferences (2018), Pre-investment Study for the New Neuberger Villa Hotel, Slovenia (2012)

MARKET RESEARCH AND INDUSTRY ANALYSIS (136 conducted studies)

We have always been curious about novel trends and aimed to keep our finger on the pulse of the times. That is why we executed numerous market studies to understand the “zeitgeist” of the events industry. Among our most renowned studies is the Kongres Barometer research, and our Hidden Congress Guest analysis of hotels across New Europe. 

Reference:  Kongres Barometer – What Works and Why in Marketing (2018–2025),  Comparative Analysis of European Meeting Destinations Using the Experience Index Method (2019–2024), Comparative Analysis of European Congress Hotels and Centres Using the “Hidden Congress Guest” Method (2019–2024)

SALES PROMOTION (37 sales promotion campaigns)

Our platforms have unmatched reach in the events industry. We have partnered with the Ljubljana Convention Bureau, Tallinn Convention Bureau, Prague Convention Bureau, Bratislava Convention Bureau, Amadria Hotel Group and many other brands to boost their prominence and make a marketing (r)evolution of their offerings. 

Reference: Tallinn CVB, Prague CVB, Marketing and Content Promotion for Union Hotels (2014–2017), Management of Marketing Activities and Sales Promotion for the Carinthia Convention Bureau (2016–2019)