Pre-Feasibility Study For A New Congress Centre In Nova Gorica

The pre-feasibility study explored the potential for developing a new congress centre in Nova Gorica and its impact on the wider Goriška region. The research assessed current and future demand for meetings tourism, as well as the potential of a new centre to complement existing tourism or become one of its key pillars. Particular attention was given to international market trends, sustainability, technology and supporting services. The study identified corporate meetings and incentive tourism as the most promising opportunities, with Nova Gorica’s combination of outdoor activities, relaxation and business creating a strong foundation for an attractive incentive product.