MONTENEGRO – THE LEADING EUROPEAN INCENTIVE DESTINATION

The development strategy for the Montenegro Convention Bureau focused on positioning Montenegro as a competitive meetings and incentive destination in a rapidly changing industry. The project combined in-depth market research with a series of design thinking workshops involving key stakeholders from the local meetings industry. Together, these activities explored Montenegro’s potential, developed a new strategic and communication destination concept, and laid the foundations for the Convention Bureau’s future operations. The resulting strategy introduced clear congress standards and a structured action plan for strengthening the quality and competitiveness of Montenegro’s meetings offer.