Guidelines for further development of incentives in Slovenia

The Incentive Restart project was developed to support the growth of international incentive travel in Slovenia and provide a clearer framework for destinations and providers. The project brought together key industry partners to analyse the market, define the Slovenian incentive product, and explore international trends and best practices. The research included input from 52 Slovenian destinations and DMC agencies, with 12 of the country’s leading incentive products selected as examples. The work resulted in a comprehensive handbook with practical guidelines and recommendations, including a strong focus on authentic and environmentally responsible incentive experiences.