INCENTIVE ALPE ADRIA 2021

Incentives Alpe Adria 2021 introduced a unique “Try Before You Buy” concept for the incentive travel industry. Hosted in Saalfelden Leogang, Austria, the event allowed buyers to experience incentive programmes before meeting the suppliers behind them. This approach addressed the challenge of evaluating complex incentive products based solely on descriptions and images. The programme combined active, cultural and culinary experiences with relaxed business meetings, creating opportunities for more meaningful connections between hosted buyers and suppliers. The third edition took place from 19 to 21 September 2021, bringing together 15 suppliers and 20 hosted buyers, and offering a mroe engaging way to connect incentive demand and supply.