CARINTHIA INCENTIVES

Carinthia Incentives was developed to transform the Austrian region’s diverse tourism offer into a compelling portfolio of incentive experiences. Through destination analysis, stakeholder workshops and extensive fieldwork, 75 incentive stories were created and shaped into programmes tailored to the needs of incentive organisers. The stories were presented through the Carinthia Incentives brochure and dedicated website, supported by direct marketing activities and the Incentives Alpe Adria event. The project also included the largest car launch in Carinthia’s history, with the Mercedes X-Class launch featuring specially designed itineraries along picturesque Alpine roads.