BRATISLAVA MOTOR CITY

Bratislava Motor City was a targeted campaign designed to position Bratislava as an attractive destination for automotive-related events. Built around the city’s strong automotive sector, the campaign combined informative stories, videos, factory visits and practical venue and programme ideas to give meeting planners a real feel for the destination. The campaign culminated in an automotive familiarisation trip for selected prospective buyers, turning the campaign story into a hands-on destination experience.